A platform for Sales, Trading and Corporate Finance to analyse client segments and make strategic account decisions on a product basis. A previous version of this generated £15.3m for a European Bank in the first 3 months and increased global cross-sell of products over disparate asset classes by 7.1 percent over a full year. When making a strategic sales decision about a client, a key insight is to know the total wallet size and the share of that wallet that is currently held. Once this is known, it is possible to target the product portfolio toward the residual wallet.

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