The customer experience of tomorrow

The GFT Digital Innovation Lab is a proving ground for today and tomorrow’s digital banking environment. Using a variety of new devices and cutting-edge technology, we develop and engineer innovative banking solutions. Our multidisciplinary specialists anticipate social trends and develop new business models that enable you to derive maximum benefit from digitalisation.

Everything revolves around co-innovation. We ensure all key stakeholders are included in the design of the customer experience right from the very start. Our services range from innovation workshops to experience design, quick prototyping and bespoke innovation developments.

Why transform your business

Guiding you safely into the digital era

The digital transformation journey requires changes in technology, processes, operations, business models and business culture. Our labs enable you to accelerate these changes.

‘Customer’ is the most common term

The aim of the lab is to create global solutions that are suitable for different environments and contexts by exploiting new technologies and device capabilities, bearing in mind the latest market trends and social patterns.

Far beyond animated presentations

The lab’s highest priority is to deliver valuable experiences, focusing first on the most important features to create the minimum viable experience (MVE). This is part of a continuous and iterative process that facilitates lean and agile development

Starting with ideas, anchoring these within experiences and finally delivering these experiences as something tangible based on the latest market technology, covering a wide variety of gadgets and including third party solutions... none of this is an easy process, but despite the difficulties, it’s important to accomplish all this as quickly as possible

Quote Paco Amador Digital Transformation Manager

Why choose GFT

A passionate team

Digitalisation affects a variety of areas so the GFT Digital Innovation Lab involves an open and multidisciplinary team combining different skills and know-how - essential for the success of any initiative.

Co-innovation with customers

It is essential to ensure that there is sufficient focus on understanding the client context, identifying areas of improvement, generating creative insights and analysing these ideas logically to develop them into feasible solutions.

Minimum viable experience (MVE)

Our approach to the MVE is to pull together a set of prototypes to be used separately or together, focussing on the experience when a customer or employee interacts with financial services.

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona
Meeting Area

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona
Meeting Room

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona
Co-Creation Space

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona
Market Wall

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona
Office Area

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona
Home Office Area

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GFT Digital Innovation Lab

Digital Innovation Lab Barcelona
Banking Hub