- Technology - much more than process efficiency
- Thought leadership
- Defining a new era for group benefits insurers
Defining a new era for group benefits insurers
In digital mode
Virtual healthcare addresses challenges in the traditional healthcare system
As the pandemic swept in, there was a sudden and acute need to enable remote healthcare services when in-person appointments weren’t possible. Since the start of the pandemic in 2020, between 24% and 42% of Canadian healthcare services have been delivered virtually, depending on the province.
*Source: Canadian Institute for Health Information (2020)
Popularizing virtual mental healthcare
While only 4 per cent of physician-delivered mental health services were virtual in 2019, that grew significantly to 57 per cent in 2020-2021.
*Source: Canadian Institute for Health Information (2020)
More advantages with personalized healthcare offerings for Canadians
Although Canadians continue to trust insurers with their data, our GFT Digital Insurance Survey shows that only 48% of them are willing to share information to save money, and only 42% would do so for better access to services.
A business model focused on prevention presents new opportunities for insurers within the digital health ecosystem
In our GFT Digital Insurance survey, we found that less than half of Canadians feel the information they receive is useful, and only 26% are receiving useful personal insights. There is an opportunity for insurance providers to provide more insights and information to Canadians with group benefits insurance.
Health in a virtual world
Why digital health ecosystems promise a new era for group benefits insurers
"There is an opportunity for group benefits insurers to strategically positionned themselves in the digital health ecosystem to achieve better margins and increase their customer engagement and loyalty"
