Bankia boosts customer service with Google Assistant

Voice controlled virtual assistants play a pivotal role in the bank of the future
By harnessing the power of Google Assistant, Bankia has created a new banking channel that increases customer engagement and loyalty.
A young woman using voice commands on her smartphone, representing enhanced customer service through Google Assistant integration.
Explore how Bankia improves customer service by integrating Google Assistant, providing users with seamless, voice-activated support. This image illustrates a customer using voice commands on her smartphone, highlighting the convenience and efficiency of AI-driven customer service solutions.

New banking channel

Flexibility

Customer satisfaction

Logo of Bankia in lime green text.
Explore the services of Bankia with their distinctive lime green logo, reflecting their dynamic and modern approach to banking. Visit GFT for detailed insights into Bankia's financial products and services.
Client
Bankia S.A.
Bankia S.A. is a Spanish bank that was created in July 2010 by a merger of seven savings banks. It offers a comprehensive range of traditional financial services, including retail banking, wholesale banking, private banking and asset management. In 2021, Bankia merged with CaixaBank.

Challenge

Challenge

Leverage Google Assistant to better serve customers

Engagement

Engagement

A phased approach covering discovery, design, implementation and active testing

Benefit

Benefit

High customer satisfaction

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  • Success story

    Bankia boosts customer service with Google Assistant

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