Technology - much more than process efficiency
Thought leadership
The customer 360° view

The customer 360° view

The idea of the customer 360° view is that by understanding the customer across a multitude of dimensions, we not only generate insights from their behaviour and spending habits, but can then enhance the customer experience.

Building a solution

Building a solution

From source to insights faster

The aim is to build a view of the customer in as holistic a manner as possible with the data we have to hand.

Key identifier

Customer detail is the key identifier and unique information across all of the datasets produced.

Taking advantage of the customer view

A data model which allows organisations to analyse data and generate insights for the customers directly, such as product hyperpersonalisation.

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Thought leadership

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Explore our latest thinking on key topics and trends in business and technology.

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The evolution of the modern data platform

A woman looking at a shop window display at night, with her reflection visible on the glass. The scene is illuminated with city lights in the background. — The image captures a woman admiring a retail window display at night, showcasing her interest in retail products. Her reflection on the glass highlights the interaction between the customer and the retail environment. The backdrop of city lights adds a dynamic and vibrant atmosphere, symbolizing the modern retail banking experience that integrates physical and digital realms. This visual represents the essence of retail banking, focusing on customer engagement and the seamless blend of online and offline shopping experiences.

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Retail banking

Abstract image depicting light trails in a tunnel, symbolising speed and connectivity — A key visual for AWS, featuring an abstract image of light trails in a tunnel, symbolising speed and connectivity. This image represents AWS's commitment to providing fast, reliable, and scalable cloud computing services. Discover how AWS's advanced cloud solutions, in collaboration with GFT, can drive digital transformation and enhance your business performance.

Amazon Web Services

A team of professionals celebrating a successful project in a bright, modern office space, with a whiteboard in the background showcasing project plans and progress. — Discover the "Success Stories Overview" at GFT. This section highlights our successful projects and collaborations, showcasing the achievements and innovations driven by our expert teams. Learn how GFT has helped various clients transform their businesses through cutting-edge solutions and strategic implementations.

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Success stories