Electronification has added many positive factors to trading; specifically, it has allowed for a greater level of transparency on client activity and a more competitive market. From data to statistics to tracking and trending tools, traders have an ever growing cadre of resources available to them. Traders, however, face the risk of greater distance from their clients unless they can learn to harness the massive depot of information now available to them. Unfortunately, measuring something and understanding what the measurement means are two vastly different things.
The current approach to solving this problem is to create new sales and trading applications, which present detailed information on electronic trading activity. This allows the traders to access as much data as they can handle, but has a negative side effect of creating an information overload.