An abstract visual featuring swirling patterns of blue and purple colors, representing creativity and innovation in design services. — Explore the key visual for our design services, showcasing an abstract mix of blue and purple swirls. This image symbolizes the creative and innovative solutions we offer in design, capturing the essence of our unique approach to enhancing user experiences and delivering exceptional results.

GFT Design Studio

GFT Design Studio

We are specialised in delivering benefit to people, profit to business and sustainability to the planet through design.

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Systemic I Strategic I Sustainable

Systemic approach: we analyse challenges as part of a higher ecosystem to identify growth opportunities. This approach allows us to design sustainable solutions with a high impact on the final experience and business success.
Strategic design: we solve business problems, materialising people-centered designs through experiences connected between physical and digital environments.
Sustainable circular design: Circular Design Thinking allows us to identify and create solutions with a positive impact on society, businesses, and the planet.

Two professionals engaged in a collaborative discussion, sitting at a desk with a laptop, notebooks, and coffee, showcasing an image design services setup. — Explore our Collaborative Image Design Services, featuring two professionals engaged in a creative discussion. This image captures the essence of teamwork and innovation, highlighting our commitment to delivering exceptional design solutions. Our services focus on creating visually compelling images that enhance your brand's message and appeal. Partner with us to bring your creative ideas to life with precision and style.

UX Design and technology working together

Leveraging the digital value of technology in multiple sectors worldwide to design impactful experiences that feel unique.

Services

Improve User Experience

With heightened competition and rapidly changing trends, understanding how to improve user experience is crucial. Accessible services and resources can unlock new growth opportunities.

Three women sitting outdoors, laughing and sharing moments on their smartphones after a shopping trip, with shopping bags around them, symbolizing friendship and modern urban lifestyle. — Image of three friends enjoying a city outing, engaging with their smartphones and surrounded by shopping bags, capturing the essence of social connection, fashion, and the urban lifestyle.

Product innovation

A hand-drawn sketch illustrating the process of developing a business idea into a mobile application, highlighting the steps of validating market fit and finding the best problem-solution fit. — An artistic hand-drawn sketch showing the design services process from brainstorming a business idea to creating a mobile application. The image illustrates key steps such as validating market fit and technology, and finding the best problem-solution fit, showcasing the creative and strategic thinking involved in design services.

From initial concept to final delivery: by empowering you to unveil and understand the unmet needs of both customers and employees, we make it easier for you to develop, validate and implement innovative products and services that will accelerate the digital strategy of your business.

Experience transformation

A hand-drawn sketch depicting the user journey in design services, illustrating interactions between users, employers, and shoppers, and the process of analysis and improvement across devices. — A detailed hand-drawn sketch that visualizes the user journey in design services. This image shows the interaction between users, employers, and shoppers, highlighting the process of analysis and improvement. The sketch covers various stages, from user feedback to implementation across different devices, emphasizing a comprehensive approach to enhancing user experiences.

Re-designing from the inside out: by adopting a transversal approach to how your organisation works and delivers value, we are able to optimise processes and services, transforming the overall experience with a consistent and omnichannel perspective, both for employees and customers.

Organic evolution

A hand-drawn sketch depicting the analysis and improvement process for a mobile application, including analysis, identifying improvements, and achieving a 75% success rate. — An insightful hand-drawn sketch illustrating the design services process of analyzing and improving a mobile application. The image highlights key steps such as performing analysis, identifying areas for improvement, and achieving measurable success, represented by a 75% progress chart. This visual captures the strategic approach to enhancing app performance.

The data does not lie: we evolve existing products through measurements, iterations, and tactical solutions to achieve better results based on conversion and usability - thus enabling your business to achieve KPIs and targets.

A group of professionals engaged in a design services experience transformation workshop, with one person presenting on a digital screen while others participate with laptops and notes. — Discover our Design Services Experience Transformation Workshop, where professionals collaborate to innovate and transform user experiences. This image captures a dynamic workshop setting, with a presenter using a digital screen to share ideas and team members actively participating with laptops and notes. Enhance your design strategies and transform user experiences with our expert-led workshops, tailored to drive creativity and effective solutions.

Three professionals collaborating during a design services experience transformation workshop, using sticky notes on a board to brainstorm and organize ideas. — Enhance your creative processes with our collaborative Design Services Experience Transformation Workshop. This image showcases three professionals working together, utilizing sticky notes on a board to brainstorm and organize innovative ideas. Engage in our workshops to drive creativity, improve team collaboration, and develop effective solutions for transforming user experiences. Discover how our expert-led workshops can elevate your design strategies and business outcomes.

A participant using a smartphone to interact with a smart mirror display in a design product innovation workshop. The smart mirror shows product information, QR codes, and payment options, enhancing the retail shopping experience. — Discover the future of retail with our Design Product Innovation Workshop, featuring an interactive shopping experience. This image showcases a participant using a smartphone to interact with a smart mirror display, which provides product details, QR codes, and seamless payment options. Enhance customer engagement and streamline the shopping process with innovative retail solutions designed in our expert-led workshops. Transform your retail strategy with cutting-edge technology and interactive experiences.

A group of professionals collaborating in a design services experience transformation workshop, utilizing interactive screens and advanced tools to enhance creative solutions. — Join our innovative Design Services Experience Transformation Workshop to elevate your business strategies and creative solutions. This image showcases a group of professionals collaborating, using interactive screens and advanced tools to brainstorm and implement effective design strategies. Discover how our expert-led workshops can transform your design processes, improve team collaboration, and drive successful outcomes. Enhance your user experience and business performance with our cutting-edge design services.

A participant in a design product innovation workshop using a virtual reality (VR) headset and steering wheel setup, simulating a driving experience. A model car is visible on the floor, indicating the immersive nature of the workshop. — Explore the future of design with our Product Innovation Workshop featuring cutting-edge virtual reality (VR) technology. This image showcases a participant engaging in a simulated driving experience using a VR headset and steering wheel, highlighting our hands-on approach to innovative product development. Enhance your design process and drive success with our immersive, expert-led workshops that blend physical prototypes with advanced VR simulations.

Two professionals collaborating in a design product innovation workshop. One person is wearing an augmented reality headset and pointing, while the other holds a model car and a license plate. — Experience cutting-edge collaboration in our Design Product Innovation Workshop. This image captures two professionals engaging in a creative session, utilizing augmented reality headsets and physical prototypes. Discover how our workshops foster innovation and enhance product development through interactive and hands-on methodologies. Transform your design process and drive success with our expert-led innovation sessions.

Competences

Expertise you can rely on shared collective knowledge and multidisciplinary work allow us to achieve unique results.

Web & Mobile Design

Materialisation of user journeys into user interfaces.

Conversational user experiences

Enabling natural language experiences though chat or voice-based interactions.

Omnichannel experiences

Create an integrated and cohesive customer experience through all channels.

Extended experiences

Leverage VR, AR, Metaverse, and smart space design.

Advanced visualisation

Visualise in real-time your personalised business data.

Design systems

Centralised automated design language portal to accelerate time to market.

Gamification strategy

Incentivising peoples’ engagement and loyalty to drive results with game-like mechanics.

Circular design thinking

Apply circular economy principles to create sustainable business solutions

A mockup showcasing product innovation design services, featuring a smartphone, laptop, and tablet displaying an integrated interface for vehicle claims management. — Discover our Product Innovation Mockup Design Services. This image highlights a seamless vehicle claims management interface across a smartphone, laptop, and tablet. Our design services focus on creating innovative, user-friendly solutions tailored to enhance product functionality and user experience. Explore how our designs can transform your product ideas into efficient, visually appealing interfaces.

A diverse group of professionals participating in a design services workshop, engaging in discussion and brainstorming, with a flipchart displaying the agenda and laptops on the table.

creative | energetic |

innovative

Leadership

Our design leaders worldwide

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The way we work

GFT Innovation Methodology

GFT Discover icon featuring an eye within a circular progress bar, accompanied by two right-facing arrows. — Discover: Identify the problems that inspire innovative solutions

Discover: Identify the problems that inspire innovative solutions

GFT Explore icon featuring a magnifying glass within a circular progress bar, accompanied by two right-facing arrows. — Explore: Explore business goals & user needs

Explore: Explore business goals & user needs

GFT Ideate icon featuring a triangle and circle within a circular progress bar, representing the brainstorming and idea generation phase. — Ideate: Ideate concepts for new products, services and experiences

Ideate: Ideate concepts for new products, services and experiences

GFT Experience icon featuring a pen tool within a circular progress bar, accompanied by two right-facing arrows. — Experience: Design the user experience

Experience: Design the user experience

GFT Prototype & Validate icon featuring a hand interacting with a touch screen within a circular progress bar, representing the prototyping and validation phase. — Prototype & Validate: Create prototypes to validate with users

Prototype & Validate: Create prototypes to validate with users

GFT Go Live icon featuring a rocket within a circular progress bar, representing the final phase of project deployment. — Go Live: Scale up the solution and launch it on the market

Go Live: Scale up the solution and launch it on the market

An abstract, fluid-like pattern with vibrant swirls of blue, purple, and pink, representing the dynamic and innovative nature of design services. — Discover our design services through this striking key visual featuring an abstract fluid pattern with vibrant swirls of blue, purple, and pink. This image encapsulates the creativity, innovation, and dynamic approach we bring to every design project, ensuring unique and effective solutions for our clients.

Got questions? We're happy to help.

Your contact

Luciano Wehrli

Global Head of Design Studio

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