Improve user experience
Uncover new growth opportunities by prioritizing user experience (UX)
- Get to know your users: GFT's UX research identifies how customers use your website or apps, providing insights to boost your business.
- User behavior insights: Understand changing consumer behaviors.
Harness Technology and Customer Insights for Growth
GFT Innovation Methodology
UX Approaches
Customer accessibility
We assess your organization's technology, website layout, and content to find ways to improve accessibility. Our solutions adhere to the best practices and Web Content Accessibility Guidelines (WCAG).
Strategic foresight
We look for emerging changes, analyze trends and develop multiple scenarios and reflections, obtaining useful insights into possible futures, risks and useful opportunities for your organization.
UX research
GFT gathers data from surveys, interviews, and system analysis to understand how customers use your platform and pinpoint its main issues. This helps us identify areas for improvement and enhance your platform's performance.
Lean start-up
Our co-creation methodology involves designing desired products, generating insights, and crafting a macro business model. This approach aims to accelerate growth and aligns closely with the company's goals and proposals.
Human-machine interaction
We use different methods like Design Thinking and usability tests to improve interactions between people and machines. For example, we might design a chatbot to gather information and start processes smoothly.
Design system
Our design system ensures consistency, minimizes errors, and supports scalability and agility in platform development. It promotes efficiency by reducing time and expenses associated with errors.
Quick upgrades, major UX benefits
UX Phases
unveiled
Approach for quick upgrades, Discovery to transform products for consumer behavior change, and Strategy to create high-impact market opportunities.
Industry Transformation Partners
GFT partners with finance, manufacturing, insurance, and banking clients to transform applications, providing tools and consultancy for excellent user experience and efficiency.
Tailored UX Partnerships
Effective UX solutions tailor to customer needs. With GFT, rest assured in our research-driven approach to craft a bespoke service plan for your organization.
